Morein changes sign dating to 1967

Call it a sign of changing times, but the sign that has stood in front of the Morein automobile dealership since 1966 is being changed.
Caerla M. Lafleur, who now owns the dealership with her brother, Randy, said she remembers when her father, Bruce Morain, started the business with her mother, Inez, and a 16-year-old mechanic at a different location than where it is today.
She remembers that he would take a train to Memphis, Tennessee, to buy a car, drive it back to Ville Platte and then clean or make other preparations to sell it. She said her father would say if they could sell two cars a month, they were doing well.
The front page of the Thursday, June 29, 1967, edition of The Gazette had a front-page story about a three-day open house for the public to see the new building. The dealership was then selling Pontiacs, Oldsmobiles and Buicks.
The same issue of the paper had a full page advertisement, and three other advertisements taking up from about a third to about half pages.